• Kumar bandaru

Fixing low Job Post engagement starts with understanding its cause

Updated: May 30


I recently spoke with a prospect who approached us to help find an architect-level resource on a niche technology. They posted about the opening in the website career section and were waiting for candidates to apply.


Unfortunately, it did not happen as they expected. The post got almost no engagement, and only a handful of candidates applied who did not meet their requirements.

And this is not a one-off incident. We get to hear similar stories from most of our prospects regularly. If you are sailing in the same boat, let me tell you the bitter truth. Hiring right is no easy job. It takes a lot of time and patience to build the talent pipeline.


Most small and mid-sized companies fail to attract top talent because their HR is usually overburdened. They have other responsibilities like carrying out onboarding programs, facilitating learning and development in the company, keeping the employees engaged, managing payroll, taking care of performance appraisal, etc. HR gets exhausted when scouting the right talent with so much on their plate.


Build your employer brand before expecting candidates to engage and respond to your job posts. Giants like Amazon and Google have spent years building their employer brand before seeing the results.


Let the candidates know that you exist and make a connection with them over time. Leverage social media to engage with your desired candidates.


We at WinningEdg, understand the problem area and come in as technology recruitment experts to bridge this gap. We strongly believe that finding the right resource is more art than science. With our deep domain knowledge built over the years, we have poised ourselves in a better position to scout the right candidate with niche technology skills. We do this by:

  • Leveraging the advanced features of social media meant for recruiters

  • Building the talent pipeline in various technologies. We constantly talk to candidates who might change jobs in the future and keep in touch with them.

  • Our dedicated recruiters work relentlessly 24 x 7 to keep the database up to date. We are already armed with a database of potential candidates when you approach us. This helps you close your hiring quickly and hire the right candidate.

  • We actively network with the passive candidates through various professional networking sites like LinkedIn.

  • We scout candidates from job portals like Dice and Monster.

  • Using Referrals.

Hiring the right talent is pivotal in achieving the success of your company. We at Winning Edge Solutions not just help you find the right talent, but we also save your time by screening potential candidates and coordinating the interviews. We share the best practices benchmarked in your industry share comprehensive industry salary data to ensure you are at par with your offering in the industry. This comes in handy when you are trying to carve out a new role within your organization. Such insights will help you optimize your search, fix the budget, and ensure you take the proper steps to create a successful relationship with a new hire.


#recruitment #staffing #talentacquisition #lowengagement #jobpost

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